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Halston Goes Digital for Fashion Week

By Sunday, March 01, 2009 , ,

Wow you know the Internet is taking over when a famous fashion house goes digital with their Fall 2009 RTW show. WWD first reported "Halston is going digital with a music video concept that capitalizes on the viral marketing opportunities many in the fashion world are still catching up on. The video, featuring Dree Hemingway as a modern-day Halstonette, showcases a cool, urban woman as she glides from uptown to downtown, experiencing all walks of New York City life, with different vignettes outfitted in Halston’s fall collection."

How crazy..

This is the icing on the cake for the digital world, besides just attending shows during fashion week, I was able to keep up with other emerging trends through Twitter, www.Inside the Tents.com, and other fashionista blogs. It is an amazing transition we are making into this new world, and it is simply fabulous to see an iconic brand like Halston join the digital elite of fashion!


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