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The Kooples

By Thursday, February 12, 2009 ,

So super cool I came across this article in WWD about a fabulous new concept in the retail boutique world, is The Kooples, a contemporary French style fashion boutique catering to men and women, promoted through "Couples" style. It is an absolutely fascinating concept, building their image through unknown couples found on facebook, mayspace and the streets. They have over 20 stores, each between 600-700 square feet of black floors and stark white walls, and gleaming bright white lights. Couples are even allowed to share changing rooms! Check out the online shop http://www.thekooples.com/ where you can shop, read interviews with "kooples" and if you happen to be traveling to France, they even post some of the latest gigs happening across the country.


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