Haul Video's used to Make Sales
JC Penney's is jumping on the haul video bandwagon to promote their back to school lines. The have contacted 6 hauler, and gave them each 2 $500 gift certificates to purchase clothing and speak freely about their picks. They will also be collaborating with seventeen.com to live video and computer-generated visualization that will let you virtually try items on and rate favorites. Amazing how social media and video is growing!