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Hair at London Spring Fashion Week 2012

By Friday, October 21, 2011 , ,

Top designers Aquascutum, Pringle of Scotland, Louise Gray, Michael Van Der Ham, Holly Fulton, Kinder, Amanda Wakely, Acne, and Danielle Scutt, partnered with elite hairstylists from L’Oréal Professionnel to create the style for their Spring Summer 2012 RTW shows for London Fashion Week.

L’Oréal Professionnel hairstylists created the look for Aquascutum, it was a sporty, youthful low-slung pony with a groomed finish, reflecting the luxury qualities of the brand.


The look at the Pringle of Scotland show, was an undone chic Parisian twist that highlighted the mixture of classic ‘60s knits, argyle prints, pencil skirts, shift dresses and streamlines jackets showcased on the runway.  The hair was a roughed up, disjointed and off-center loose ponytail.  The look was created using Mousse Volupté which was blow-dried into the hair with a round bristle brush. The ends were smoothed down with Fluid Intense.


Stylist, Luke Hersheson’s inspiration for Louise Gray’s show included references of old pictures of Kate Moss in Versace ads via Nenah Cherry’s album cover, Raw Like Sushi’ mixed with Kylie in Locomotion and Joan Collins in Dynasty.  The result? A ‘glamorously tough’ style created by setting hair on u-shaped pins formed in figure eights.  To keep style in place, Hersheson sprayed Infinium 4 all over head. Once set, pins were removed and hair was then piled on top of head, with loose tendrils hanging down for some structured chaos.  The look was all about excess; an excess of curls and an excess of hairspray, almost an entire can of hairspray was used per girl.


For the Kinder show, lead stylist Malcolm Edwards was inspired by a “posh, naughty old money” feel, à la young Daphne Guinness.  He created a tousled chignon, knotted at the back like laces.  Edwards power-dried hair, then backcombed sections. He finished the look with Lumi Contrôle and Smooth Essence, for a loosely pinned nonchalant style that had both volume and control.


Edwards  was inspired by Nancy ‘Slim’ Keith, a 50′s fashion icon for the look at the Amanda Wakely show. This hairstyle was a twisted ponytail intertwined with black jersey fabric and finished off as a headband to emphasize the sleekness of the ‘do.


At ACNE, the hairstyle was inspired by a rebellious girl ‘too cool for school,’ sporting a tough but fashionably grungy look.  Opposite color wefts, either lighter or darker than the model’s natural color hair were woven in to create an Ombré effect. Hair was then dried with a diffuser to create a soft and cushion-like texture. To finish off the look Infinium 4 was sprayed onto the crown and teased with fingers for added volume.


Hersheson created a sharp classic French braid for the Danielle Scutt show.  With a collection defined by tough styles, Hersheson needed to complement the clothes with a look that was edgy but had some feminine touches. 


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