I don't shop to often for make-up, especially foundation, online. It is hard to see colors and I feel like I need to actually try before I buy it. I was completely intrigued when I found PS Beauty, since it personalizes makeup buy with quick Q & A and then basing recommendations on previously products you have used. I is a perfect way to find new products, based on ones that are similar and you already love. Love innovation and another reason to shop online.